All in one page theme tumblr dashboard

We’re currently rolling out an opt-in beta for a new post editor on web which will leverage the Neue Post Format behind the scenes. It’s been a very long time coming – work on the Neue Post Format began in 2015 and was originally codenamed “Poster Child”, and it was borne out of a lot of things we learned dealing with the previous new post editor we released on web around that time.

Over the years, the landscape of how people make posts on different platforms across the internet has changed dramatically. But here on Tumblr, we still want to stay true to our blogging roots, while giving access to a wide creative canvas, and the Neue Post Format reflects that work.

With literally billions (tens of billions!) of posts on Tumblr, how do we move this churning engine of content from one format to another without breaking everything?

It took many phases, and releasing the new editor on the web will be one of the final pieces in place. To understand ho